What is this Brazilian blow-dry, then? In a nutshell: It is a semi permanent straightening treatment that gives you smooth, shiny, frizzfree, manageable hair that lasts for months. Naturally curly girl, Adriana Potts, explores the latest hair treatment in town. How is this possible? ‘Well, unlike traditional relaxers and straighteners, the Brazilian blow-dry doesn’t involve a harsh chemical process that breaks down the hair and changes its structure. It is based on the hair’s natural protein, keratin,’ explains Tracy of Eden Hair Group in Bishop’s Stortford. The old treatments irreversibly modify the hair’s natural keratin by using products with very…