Autumn Sentiments

Wednesday, 04 January 2012 13:02 Written by 
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Celebrity fragrance is a lucrative market estimated to be worth £255 million in the UK alone, particularly among younger fragrance users, with one in five women aged between 16-24 wearing a celebrity scent. Roohi-Saba Rais puts her nose to the test and finds out what new vibrant fragrances Autumn has to offer.

For the Fierce Diva - Beyonce for Coty, Pulse

Ms Sasha Fierce’s third fragrance, a citrusy floral scent, is said to emulate the excitement she feels when performing on stage. Pulse “represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat — it’s my stage persona” she says. The fragrance, designed by Bruno Jovanovic, features blue orchid (a first for the flower) pear blossom, delicate peony and bergamot. The scent is a sensual irresistible blend of musky Madagascan vanilla evoking a powerful sexy feel. The fragrance is held in a beautiful chrome-and-blue bottle, inspired by Ms Sasha Fierce’s incredible stage outfits.

Mwaah Verdict: Glamorous and sexy - not to be sniffed at…

For the rising Fashionista - Emma Watson for Lancôme, Tresor Midnight Rose

The enigmatic Emma Watson has transformed from a gawky teenager into a beautiful style icon before our very eyes. The elfin beauty could not be further removed from her frizzy-haired Harry Potter character Hermione Granger, as she fronts Lancôme’s latest fragrance campaign shot by lens heavyweight Mario Testino. The fragrance, described by Miss Watson as “light and playful,” is gentle but sophisticated with opening notes of raspberry and rose petals, with a heart of peony, jasmine and pink pepper. Warm base notes of vanilla, Virginian cedar and musk add warmth and sensuous.

Mwaah Verdict: A light, fun, girly, fragrance, perfect for daily wear.

For the quintessential, contemporary woman - Rachel Weisz for Bulgari, Jasmin Noir

Not only has the 41-year old raven-haired beauty bagged her own Bond, but she is now the face of Bulgari’s Jasmin Noir. The light, woody fragrance is a subtle blend of gardenia petals, green sap, jasmine and a hint of liquorice. The British actress who married the yummy Daniel Craig earlier this year features in a seductive boudoir style ad campaign shot by Mert Alas and Marcus Piggott featuring a rather cuddly lion and a set of sparkling Bulgari jewels.

Mwaah Verdict: A beautiful number to perfectly finish off any evening outfit...

For the powerful woman - Diane Von Furstenberg for DVF, Diane

Known for her iconic curve-clinging wrap dresses and her eye-catching signature prints, Diane Von Furstenberg has been described as the most marketable designer since Coco Chanel. Thirty seven years after the birth of the classic wrap-dress, this amazing woman has expanded her global luxury lifestyle brand with the launch of a new fragrance ‘Diane’ (pronounced Dee-Ann). ‘Diane’, created in collaboration with Chantal Ross and crafted over eight years by Aurelien Guichard of Givaudan is, like her wrap dress, deliciously feminine without being too obvious. Contained in a signature sutra bracelet-inspired bottle, the fragrance is designed to capture the essence of a woman by combining the exotic-scented frangipani flower with the subtle woody fragrance of violet leaves, producing a scent that that is seductive, glamorous and mysterious. “People forget about the power and the magic of perfume. Perfume has been used since antiquity to seduce. It is about emotion; it is memory and addiction. I wanted to put the power of women in a bottle. I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be.” states Diane.

Mwaah Verdict: Ditch the shoulder pads and pillar-box red lippie and try this for a more subtle approach…


Read 169 times Last modified on Saturday, 10 March 2012 23:51
More in this category: « The Brands You Love

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